THE BIG PICTURE / SEO
Two languages. A map that makes sense.
Build a reciprocal English and Simplified Chinese hreflang map, compare the deployed HTML and download complete head examples for both editions.
Read the guide✳ SEARCH IS CHANGING. STAY CURIOUS.Good ideas
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A NEW CHAPTER IN DISCOVERY01 / 2026
FOLLOW YOUR CURIOSITY
THE READING LIST
View all articles A little clarity goes a long way.
SEO01
robots.txt vs. noindex vs. canonical: Which Problem Does Each Solve?
Compare crawl rules, noindex directives and canonical signals with a decision matrix and worked examples for public, duplicate and private pages.
AI Search Citations vs. Referral Traffic: Build an Honest Report
Separate AI citations, referral sessions and reader outcomes. Use a downloadable reporting template that records source coverage, time windows and unknowns.
FAQ Schema in 2026: What Changed and What Still Helps Readers
Google retired FAQ rich results in May 2026. Review the documented timeline, distinguish Schema.org vocabulary from search features and improve visible answers.
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